Annabelle Trokey
Marketing Portfolio
Baywood Learning Center
Cheif Marketing Officer Internship (6 Months)
http://www.baywoodlearningcenter.org
Strategic Planning
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Co-developed a workshop planner to create a unified vision for Baywood Learning Center. This workshop planner benefited Baywood as a whole as well as gave the marketing department clearly communicated data to help promote the workshops, growth, and future direction of Baywood Learning Center for the Fall 2013 semester.
Gained experience marketing:
-Youth Leadership & Development
-STEM
-Environmental Science
-Language Arts
-Sports/Fitness/Health/Nutrition
-Art
-Humanities
-Social Sciences
Management & Direction
Submitted weekly CMO Director Reports scheduling deadlines, goals, and current projects. Oversaw the marketing, social media, internship, and graphic design departments. Facilitated communication between departments for Workshop Planning. Assisted Upper Management in talent aquisition. Created internship materials to guide others.
Marketing Plan Creation & Execution
Created a Marketing Plan for Spring 2013 to prepare marketing materials (Fliers, Posters, Email, Social Media, etc) to market each department's workshop offerings for Fall 2013. Partnered with sales management and graphic designers to plan poster templates and content for the poster and corporate sponsorship campaign. Developed internship programs to assist in the marketing of each department. Co-developed social media strategy for Baywood Learning Center.