Annabelle Trokey
Marketing Portfolio
FoundHealth, Inc.
Social Media Intern (3 Months)
http://www.foundhealth.com/
Created Goals & Met Expectations
-Sent "Goals for the Week" document on Sunday’s.
-Sent a ‘Week in Review’ the following Sunday. Did you accomplish the goals you set out.
-Kept track of weekly analytics on Sunday.
-
For social media: Growth in Fans & Followers, weekly FB reach.
-
For blog: traffic metrics for any single blog, and change over time to monthly traffic on blog.
-
For website traffic: Change over time in monthly page views and unique visitors on FoundHealth’s website.
-Assisted with FoundHealth Community Maintenance
-
Check ed FoundHealth Experience Dashboard weekly (on Sunday) and clear our spam.
-
Interacted with those asking questions or leaving great experiences by commenting or thanking them.
Content Creation
​​
Social Media
-
Facebook: 3 posts a day. 2 photos/infographics, 1 piece of content.
-
Content creation was mostly from FoundHealth (blog or article), other content included interesting articles, photos, or infographics relating to the FoundHealth audience.
-
Daily interactioned with those who comment on FoundHealth posts.
-
-
Twitter: 7 tweets a day (on average).
-
2 – 3 Tweets linking back to Found Health content.
-
2 – 3 Tweets interacting with other leaders in the health field (retweets, shout outs, thank you’s, etc.)
-
2 – 3 Tweets including interesting articles relating to the FoundHealth Audience.
-
-
Google+: 3 posts a day. 2 photos/infographics, 1 piece of content.
-
Pinterest : Posted relevant content to Pinterested through the internship.
Blog
-
Created 1 blog post weekly, posted Thursdays at 11 AM.
-
Completed blog weekly by Tuesday evening and sent for review.
-
Scheduled blog topics in advance.
Blogs
5 Tips for Healthly Self-Promotion
Sa Ta Na Ma to Cure Alzheimer’s?
Sneak Peak: 3 Recipes from Dr. Hyman’s Blood Sugar Solution Cookbook
The Daily Health Kit – Essential Items for Physical and Mental Health
Can the Mediterranean Diet Reduce Your Risk of Heart Disease?
​​
Results
​​
Marketing Experience:
-Partnership with Dr. Hyman for the launch of the Blood Sugar Solution Cookbook
-Social Media Marketing and content creation to expand FoundHealth Inc's reach within the health community.
-Analysis of content strategy in order to increase user engagement of social media channels.


